Healthcare products fail differently. The user who suffers a bad flow isn't abandoning a shopping cart — they're delaying care. The buyer often isn't the user. Providers have zero patience for software that adds minutes to their day. Trust, once lost, doesn't come back with a UI refresh. Product management in healthtech means respecting all of that while still moving at startup speed, and it's much easier when your PM has lived it.
I've built in this space as a founder
I co-founded Medzin, a healthcare discovery platform in Delhi, and led product from zero: 18,000+ users, $150,000 in seed capital raised, and revenue grown to Rs. 60L ARR before we reached profitability in medical delivery. Founding in healthcare teaches you what no case study does — how patients actually search for care, how clinics actually evaluate partnerships, and how thin the margin for error is when the product touches someone's health.
Where I help healthtech teams
- Zero-to-one: validating demand in a market where users won't tell you the truth in surveys, and where regulatory reality shapes what v1 can even be.
- Two-sided adoption: sequencing patient and provider sides so neither shows up to an empty room — the mistake that kills most health marketplaces.
- Growth with integrity: retention and engagement loops that align with care outcomes rather than exploiting anxiety, because in this category dark patterns are both wrong and commercially fatal.
- AI in health products: I build with LLMs and semantic search weekly, and healthtech is full of genuine use cases — triage support, records navigation, care matching — where the cost of a wrong answer demands real evaluation discipline.
After Medzin I spent eight years running growth product at CaaStle across a $30M–$50M ARR portfolio, so I bring big-company measurement rigor without big-company pace. Engagements run fractional or project-based.